Campaign Of The Month – October 2024
This months Campaign of the month is from Bol.com. This campaign was chosen for its outstanding use of cinema, evaluated
Spoiler Alert 03/10
Our Second Edition!
We were excited to bring an improved and even more insightful experience with our second edition of SPOILER ALERT.
We joined moderator Alain Thys as he lead a dynamic panel featuring Valerie Morfitis (Unilever), Corentin Franzin (Mindshare), and Kim Temmerman (Brightfish). They dove into the role of cinema in the media mix, explored creative strategies, and discussed insights from CIM data.
We received insights on how extraordinary experiences create happiness by neuroeconomist and best-selling author Prof. Paul J. Zak (Claremont Graduate University, California).
Guy Spaey, Head Of Marketing, Data & Research @ Brightfish, layed out insights into visitor data, past, present, and future. And Peter Claessens, Creative Services Producer @ Brightfish, provided all you needed to know about the 2024 movie line-up, plus a sneak peek into the 2025 movie line-up with exclusive trailers.
Watch the entire panel interview below, including an intro by our Managing Director Patrick Van Dijck!
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