Campaign of the month – September 2024

Starting this month, we are introducing the Campaign of the Month — a campaign chosen for its outstanding use of cinema, evaluated against several key criteria. For our inaugural edition, we have selected Basic Fit’s latest campaign.

Kevin Ayeni (Basic Fit): “At Basic-Fit, we believe in physical and mental health. In Flanders, one in three young people struggle with mental challenges, making our mission more important than ever. We make fitness accessible to everyone, so that people can work on both body and mind, thus creating a positive impact on society. Our collaboration with singer Claude is a great addition to make the topic around mental health discussable. His positive energy motivates to actively work on your health. Because of the powerful message and emotion in this campaign, cinema is the perfect medium to share our story.”

Special thanks to @AbovoMedia, @Space, @Coolcreative, @JohanNelemans